It's time to upgrade to Google Analytics 4. Google is deprecating Universal Analytics and has announced that Universal Analytics will stop processing data in July 2023.
Even if that deadline ends up being extended a bit, it's clear that Google Analytics 4 (GA4) will be the standard for the foreseeable future.
For Turbify Stores, we offer turnkey solutions that make this upgrade simple and afforable:
Flat rate price: $499 for individual stores. Turnaround time is typically less than 3 business days.
We also offer custom solutions based on server-side tagging and BigQuery. This will give you access to raw analytics data and the ability to build your own data warehouse.