Monitus was founded in 2006 to help e-commerce businesses leverage data to make better decisions. We specialize in providing analytics implementation, data modeling, and custom application development services to online retailers.

Our mission is to help businesses discover their data potential through thoughtful analysis and practical solutions. With expertise in Google Analytics, BigQuery, and Shopify app development, we bridge the gap between technical implementation and business strategy.

Led by Michael Whitaker, we bring over 15 years of experience working with e-commerce platforms. Our approach combines technical expertise with a deep understanding of retail business operations.

We believe that good data leads to better decisions, and better decisions lead to business growth. Our clients range from small boutique shops to large multi-channel retailers, all with the common goal of using data to improve their business.